A startup in the U.K. called Delta H Innovations has been working on something called a "Cool Can." It looks like an ordinary can until you check the bottom.
There's a power button that activates the beer-cooling technology. It also works on soda, or any liquid.  (Here are some photos.)
There's an inner wall like insulated mugs. Pushing the power button blends water with a mix of salts that cause a cooling reaction.
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The outside of the can gets freezing cold in a few seconds. The only disappointing part is it still takes a while to chill the beer.
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Depending on how hot is, it can take up to 10 minutes to get cold. But it eventually gets down to 43 degrees.
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They say the best part is the cooling reaction continues every time you take a sip, and it can stay cold for 45 minutes. Â
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It only holds 70% of what a normal can would. So for 12 ounces, it has to be the size of a 16-ouncer. Â
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It's meant for situations where you might want a cold drink, but not have a way to chill it. You could take a 12-pack out camping and not bring a cooler or ice.
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They say the cans can still be recycled, and it shouldn't raise the price too much. They called the additional cost per can "marginal."
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It's not clear how soon you might see the self-cooling cans in stores. But they're already in talks with major beermakers, Coca-Cola, and Red Bull.Â
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(The Standard / Oddity Central)