Cinderella, Sleeping Beauty, Ariel, Belle, Jasmine and Elsa (to name a few) - for large periods of the films they're in, they sport a nearly identical shade of blue. But Why? According to Leatrice Eiseman, who is the executive director of the Pantone Color Institute, explains, the strategy behind Disney dressing some of its most iconic heroines in blue because of a few reasons.
"It taps into our universal love and inclination towards the color", she explained to Allure .
"It's something to look forward to, to see that blue sky," she says. "It's dependable. It's reliable. It might cloud up, but we know it's there."
"It's a subtle way of saying, 'Yeah, but young women, young girls, can be empowered, too.'"
If you really start to think about it, it's not just princesses who wear blue.
In nearly all popular depictions of Alice in Wonderland, Alice wears blue. As does Dorothy from The Wizard of Oz, and certainly weren't shy, retiring wallflowers.
She also goes onto say that Blue is the color of the sky, reminding of us Positivity and Hope.