PopSockets has created the brand is called PopThirst, and it adds a PopGrip to what's essentially a Koozie.
There are two styles in the collection: PopThirst Can Holders and Cup Sleeves.
As the name suggests, the can holders fit around most average-size cans and are designed with a "non-slip foam material that prevents hand slippage."
The cup sleeve wraps around most to-go coffee cups and pint glasses. It's meant to help keep hot drinks hot and cold drinks cold, and again has the pop-out hand grip that makes holding onto your drink a little bit comfier.
Each one costs $15 on PopSockets' website now but they are available to purchase starting September 15.