Ford premiered their brand new 2021 Bronco July 13 and part of the big reveal featured a 3-minute short film starring Kip Moore. The ad embraces Kip’s free spirit, and chronicles his journey to find the balance between work and play, thrill and serenity, nature and concrete.
Ultimately, it’s a search for presence and purpose, and for Kip, he finds that in nature. And now, it’s the new Bronco that’s going to get him there.